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350 Action – The Melting Politician

To make climate change impossible to ignore, climate advocacy group 350 Action unveiled a life-size statue of Florida Governor Ron DeSantis in Tallahassee. The twist?…
Raúl&RigelOctober 28, 2026
ActivationAmbientGreen GuerrillaOutdoorPR Stunt

Cœur de Reine – Take a bite. Reveal the ad.

Want to read this ad? Eat it first. Cœur de Reine turned a JCDecaux bus shelter into a self-service apple dispenser. Grab an apple, take…
Raúl&RigelOctober 15, 2026
ActivationExperientialGreen GuerrillaGuerrilla AddGuerrilla StuntsOutdoorPR StuntRaul&Rigel

World’s largest Sustainable Billboard

"World's Largest Sustainable Billboard" created in the French Alps to combat microplastics! In an innovative blend of art, environmental awareness, and cartography, a Dutch newcomer…
Raúl&RigelApril 12, 2024
ActivationAmbientExperientialGreen GuerrillaInspirationNew Media GuerrillaOutdoorPR Stunt

Smells Like McDonald’s!

In a new campaign, McDonald's uses billboards without images and logo's, but only with the smell of French fries... Smell and touch are people's most…
Raúl&RigelApril 10, 2024
ExperientialGreen GuerrillaNew Media GuerrillaPR StuntSocial Experiment

Honest Eggs Co.’s – FitChix: The Revolutionary Egg that Exposes the Truth Behind ‘Free Range’

In Australia, 'free range' eggs dominate the market, accounting for 47% of total retail sales. Consumers often opt for these eggs, believing they are making…
Raúl&RigelJune 20, 2023
AmbientExperientialGreen GuerrillaGuerrilla AddOutdoorPR Stunt

Dopper – Bigger Billboard Needed!

"You're gonna need a bigger billboard." On World’s Ocean Day 🌊 there is no time for parties. Time for action. Bottled water is a problem.…
Raúl&RigelJune 9, 2023
AmbientExperientialGreen GuerrillaGuerrilla AddGuerrilla StuntsOutdoorPR Stunt

Smyle – The Wash Away Billboard

Smyle, a seller of plastic-free tooth tablets (toothpaste), has teamed up with beach artist Tim Hoekstra for its latest campaign. Hoekstra wrote and drew an…
Raúl&RigelJune 7, 2023
ActivationAmbientExperientialGreen GuerrillaGuerrilla StuntsOutdoorPR StuntRaul&RigelStreet Guerrilla

Subway – The Royal Submarine

King’s Day in the Netherlands is a celebration of the royal family and all things orange, as per the Oranje-Nassau family name. In 2023, this…
Raúl&RigelJune 7, 2023
AmbientExperientialGreen GuerrillaPR Stunt

Lay’s – Crispy Puffer Jacket

Lay's made jackets from recycled chip bag foil. These stem from the two dropping flavors of the Iconic Restaurant Flavors campaign. The idea to make…
Raúl&RigelDecember 7, 2022
ActivationAmbientExperientialGreen GuerrillaGuerrilla StuntsNew Media GuerrillaOutdoorPR Stunt

Playstation – HORIZON FORBIDDEN WEST

At the end of February 2022, the new much-promised Horizon game from producer Guerrilla Games would be released. After a successful first version of the…
Raúl&RigelSeptember 9, 2022
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