Hyves is back! And what better way to tease the return of an iconic Dutch social platform than with a little guerrilla marketing?
In collaboration with Mediahuis Nederland, Chiquita and Albert Heijn, everyday bananas were turned into unexpected campaign teasers. Mysterious Hyves-inspired stickers appeared on Chiquita bananas in supermarkets across different Dutch cities, bringing a little nostalgia to the fruit aisle.
But that wasn’t all! The iconic dancing banana also made a comeback through eye-catching guerrilla projections, adding another playful hint to the return of Hyves.
A simple sticker, a dancing banana and one big question: remember Hyves?
Sometimes, the smallest ideas create the biggest buzz. Now that’s bananas!
Credits:
Client: Mediahuis
Concept: Raúl&Rigel
