LEGO makes waves. With 380,000 flowers.
A bouquet? Think bigger.
LEGO turned more than 380,000 hand-built botanical blooms into a giant wave spilling out of Tank Shanghai Art Center onto the West Bund. Around 30 metres long. Covering 800 square metres. Flower power with some serious stopping power.
And visitors get to build, too. Inside Where Blooms Begin, they can create their own LEGO flower, scan it and watch its digital version join an ever-growing floral flow. Individual builds become one collective spectacle, echoing the giant wave outside.
The outdoor blooms were built for the exhibition. The digital landscape keeps growing with its visitors.
Add Bloom Gallery, featuring 18 LEGO Botanical arrangements and 18 artworks by artists and adult LEGO fans, and you’ve got a brand experience that turns looking into doing.
Build a flower. Join the flow.
LEGO Bloom Exhibition, Tank Shanghai Art Center. October 1–29, 2026.
Credits
Brand: LEGO
Creative agency: Our LEGO Agency
Creative Specialist: Bebe Wang
Art Director: Achao Liu
Senior Copywriter: Beck Deng
Creative Director: Guo Jun
Photographer: Zhang Chao
