A couch. A TV. A man. And a living room hanging above Sunset Boulevard.
To promote The Last House, Netflix took outdoor advertising to a whole new level. Literally.
Instead of putting up another movie poster, the streaming giant built a fully furnished living room inside a billboard in Los Angeles. Complete with a real person living inside it for three days.
Passersby could watch his daily routine unfold high above the street, turning an ordinary billboard into a live spectacle.
No CGI. No clever Photoshop. Just a man going about his day in one of the most unusual apartments in Hollywood.
Because why watch an ad when you can watch someone live in it?
Brand: Netflix
Photography: Joel Barhamand
