Activation Experiential Guerrilla Stunts OOH Outdoor PR Stunt

NASCAR – The World’s Loudest Billboard

By Raúl&Rigel October 22, 2026 No Comments

To bring the roar of NASCAR to the streets of New York, the racing giant turned Times Square into a full-throttle experience.

Together with 72andSunny LA, NASCAR created a massive billboard featuring a real racing engine. Not just for show. The engine actually roared to life, pumping out noise and smoke in the middle of one of the world’s busiest locations.

The result? A Guinness World Record for the world’s loudest billboard. Because apparently, regular outdoor advertising just wasn’t loud enough.

No racetrack needed. Just horsepower, a whole lot of decibels and thousands of New Yorkers getting a taste of NASCAR.

Some billboards turn heads. This one made ears ring.

Brand: NASCAR
Creative Agency: 72andSunny Los Angeles
Image Source: Little Black Book (LBBOnline)

Raúl&Rigel

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