Though 80 per cent of the Swiss cyclists admit that a helmet protects them effectively, only 44 per cent wears one. To spread this message of safety, EPS (the Office for the Prevention of Accidents) and Swiss Agency Wirz have implemented an awareness campaign for cyclists. They wrapped 150 potentially hazardous objects in bubble paper. It gave cyclists a great visual effect that reminds them that helmets are still the best way to protect them.
