IKEA UK and Ireland is running “The Wonderful Everyday”, a new advertising campaign featuring the brand’s focus on sustainability. A television commercial, “Forest”, brings a dark forest to life using LED lighting. “By 2016 we will only sell energy efficient LED lightbulbs. Sometimes small things can make a big difference.” As part of the campaign, IKEA.co.uk, IKEA.ie and radio will give tips and ideas to make homes more waste, water and energy efficient. IKEA FAMILY members will be invited to an in-store home furnishing fair on 12 April with a focus on sustainability.
