More often than not, homeowners are left sacrificing their interior aesthetic to incorporate pet-friendly furniture, which is why IKEA recently launched the LURVIG pet product…
Alexis VerschuerenOctober 11, 2017
With this campaign, Ikea is bringing a more realistic approach to banner advertising. As explained in this case study video, its "Perceptive Banner" ads acknowledge…
Alexis VerschuerenFebruary 7, 2017
IKEA weird products names are usually given us the occasion to laugh. Its Swedish agency is using the daily life problems in its campaigns: alternating…
Alexis VerschuerenJanuary 13, 2017
IKEA made '25 m2 of Syria', an apartment which is not one of the 'picture perfect' homes that are usually on display, but a replica…
Alexis VerschuerenNovember 9, 2016
IKEA stores tend to be located outside of big cities in Russia. For the first time ever the Swedish brand brought its experience straight into…
Alexis VerschuerenMarch 17, 2016
For the play collection LATTJO, IKEA surprised the commuters of Stockholm with this interactive advertisement.
Alexis VerschuerenNovember 9, 2015
To celebrate the arrival of the new catalog, IKEA recycles last year's catalog into a unique cushion designed by internationally renowned designer Charles Kaisin.
Alexis VerschuerenSeptember 4, 2015
In this creative video, Ikea literally cooks up a kitchen with miniaturized versions of its products. To show that the METOD range of kitchens can…
Alexis VerschuerenSeptember 2, 2015
Ikea sets up a kitchen in the jungle with monkeys just to see what will happen.
Alexis VerschuerenJuly 15, 2015
