#SendingLove is a user generated digital Out of Home campaign designed to share messages of love and solidarity that unite communities all over the world during the fight against the effects of COVID-19. Participants can send love to those in places they cannot travel to, by getting creative with the heart-hand symbol and uploading their pictures and locations at www.sending love.to. User-generated images are geo targeted to each city selected, turning everyday people into the stars of the campaign. Participants are invited to donate to the global COVID-19 Solidarity Response Fund before receiving a photo of their image playing on-screen at their selected location to share socially online with friends and family. With over 70 media owners and a combined media value of $15 million, the campaign runs across 153 cities, spanning 25 countries, making this the biggest UGC campaign ever to run on digital Out of Home.
