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Burger King – Social Distancing Whopper®

The rules are clearer than they were a few weeks ago: wear a face mask, gloves and, above all, “let’s all keep a distance of one and a half meter.” With all this happening, Wunderman Thompson Italia and Burger King Italia have decided to opt out of traditional types of communication, and to launch a new, truly unique burger. Introducing the Social Distancing Whopper, the famous Whopper now with far more onions in an effort to promote social distancing in true BK style. Available in all Italian Burger King restaurants via drive-through King Drives, take-away services and eat-in.

Alexis Verschueren

Making brand experiences that stick!