Ambient PR Stunt

Aquafresh – Hijack

By Raúl&Rigel April 21, 2020 No Comments

Aquafresh White & Shine does not only clean teeth, it also helps to make them whiter. So when over 5000 billboards are left empty and white because of a mediaconflict in the Netherlands so Publicis Groupe Amsterdam came up with the idea to hijack over 1500 “empty white” billboards with a simple removable Aquafresh sticker, reaching 670.000 commuters!

Raúl&Rigel

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