AmbientPR Stunt

Aquafresh – Hijack

By April 21, 2020 No Comments

Aquafresh White & Shine does not only clean teeth, it also helps to make them whiter. So when over 5000 billboards are left empty and white because of a mediaconflict in the Netherlands so Publicis Groupe Amsterdam came up with the idea to hijack over 1500 “empty white” billboards with a simple removable Aquafresh sticker, reaching 670.000 commuters!

Alexis Verschueren

Making brand experiences that stick!