BMW: Driftmob

Is it possible to make a drift-choreography in a rotary traffic? BMW took some Hollywood stunt driver and added the same amount of BMW M235i cars. The result: About 90 seconds of driving pleasure and smoking tyres. To avoid accidents, BMW had to block the road. Apparently all these driving-scenes are real… What do you think?

Watch the behind the scenes story:

Alexis Verschueren

Making brand experiences that stick!

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