ExperientialPR Stunt

Charité Berlin – Printed by Parkinson’s

To raise awareness of Parkinson’s and its implications, and to support Charité Berlin, Europe’s largest University Hospital, human stories were turned into objects of art. To make the stories heard and the daily struggle of patients tangible, the patients’ kinetic and neurological data was used to create 3D-models. In turn, the individual art pieces were 3D-printed as if the printer itself was ‘infected’ by their symptoms.

The one of a kind collection of distorted art and documentaries features beloved objects they have difficulties in using — such as a pen, camera, kayak paddle or even a chainsaw. Each piece provides a unique perspective on what it means to live with this incurable disease. The complete Printed by Parkinson’s collection officially on, World Brain Day. There, all six 3D-printed art pieces were available on display.

Alexis Verschueren

Making brand experiences that stick!