The Converse brand has long represented a blank canvas for creativity, and the brand-sponsored “Chuck Hacks” provide new inspiration to fuse creativity and technology to provide new product functionality. Converse was tasked to come up with an inspiring yet achievable hack while incorporating a seasonal / weather element. So, they created a 3D-printed translucent Beacon logo that lights up in different ways to provide weather alerts. The beacon itself can either be sewn directly onto the side of a shoe, or attached via a set of snaps that allows it to be removed.
