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D&AD: Pencil went missing

By February 5, 2016 No Comments

D&AD celebrates and nurtures outstanding work in the design and advertising industry each year with its international creative awards. A D&AD Pencil is recognised the world over as a shining symbol of the very highest creative achievement. It can’t get much better than that.

On 11 January 2016, D&AD Pencils simultaneously started disappearing around the world. Why did D&AD do it? To remind the creative community of the true value of a Pencil, and that when it comes to awards, nothing matters more.

Alexis Verschueren

Making brand experiences that stick!

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