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ActivationAmbientExperientialGuerrilla StuntsInspirationNew Media GuerrillaPR StuntRaul&Rigel

Hornbach: The smallest cinema of the Netherlands

A concrete mixer. One seat. A whole lot of double takes. HORNBACH kicked off autumn with a campaign celebrating what makers can do. Add creativity,…
Raúl&RigelOctober 15, 2026
ActivationAmbientExperientialGreen GuerrillaInspirationNew Media GuerrillaOutdoorPR Stunt

Smells Like McDonald’s!

In a new campaign, McDonald's uses billboards without images and logo's, but only with the smell of French fries... Smell and touch are people's most…
Raúl&RigelApril 10, 2024
ExperientialNew Media GuerrillaPR StuntTechnology

Michelob ULTRA – Dreamcaster

The NBA is a phenomenal source of joy for billions of people across the globe. However, the sad reality is that not everyone has equal…
Raúl&RigelJune 27, 2023
ExperientialNew Media GuerrillaOnlinePR StuntTechnology

EA Sports/Apple – FIFA 23 X Ted Lasso

FIFA 23 by EA Sports is the most popular and best selling sports video game in the world, featuring over 700 REAL clubs from around…
Raúl&RigelJune 23, 2023
ExperientialGreen GuerrillaNew Media GuerrillaPR StuntSocial Experiment

Honest Eggs Co.’s – FitChix: The Revolutionary Egg that Exposes the Truth Behind ‘Free Range’

In Australia, 'free range' eggs dominate the market, accounting for 47% of total retail sales. Consumers often opt for these eggs, believing they are making…
Raúl&RigelJune 20, 2023
ActivationAmbientExperientialGreen GuerrillaGuerrilla StuntsNew Media GuerrillaOutdoorPR Stunt

Playstation – HORIZON FORBIDDEN WEST

At the end of February 2022, the new much-promised Horizon game from producer Guerrilla Games would be released. After a successful first version of the…
Raúl&RigelSeptember 9, 2022
ActivationAmbientExperientialInspirationNew Media GuerrillaOutdoorPR StuntStreet GuerrillaTechnology

Absolut – The Absolut Tomorrowland Chance Floor

Absolut Vodka has for years a collaboration with Tomorrowland 2022. To reinforce this collaboration and to give their target group the opportunity to go to…
Raúl&RigelSeptember 9, 2022
ExperientialNew Media GuerrillaTechnology

The UAE Government Media Office – Martian Ink

Flying in to Dubai on 9 February 2021 was a little like arriving on Mars. On that day, the Emirates Mars Mission’s Hope Probe entered…
Raúl&RigelFebruary 12, 2021
ExperientialNew Media GuerrillaRaul&Rigel

Modelo – Unlock the Modelo Mural

Groove Jones (ad agency in Dallas) created for Modelo with their interactive Murals a socially relevant and interactive activation that transcends traditional marketing tactics. By…
Raúl&RigelFebruary 5, 2021
ActivationExperientialNew Media Guerrilla

Burger King – The Traffic Jam Whopper

The Traffic Jam Whopper. Burger King used real-time data to detect the potential buyers in a traffic jam in order to offer them a Whopper…
Raúl&RigelSeptember 28, 2020
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