In a new campaign, McDonald's uses billboards without images and logo's, but only with the smell of French fries... Smell and touch are people's most…
Alexis VerschuerenApril 10, 2024
FIFA 23 by EA Sports is the most popular and best selling sports video game in the world, featuring over 700 REAL clubs from around…
Alexis VerschuerenJune 23, 2023
In Australia, 'free range' eggs dominate the market, accounting for 47% of total retail sales. Consumers often opt for these eggs, believing they are making…
Alexis VerschuerenJune 20, 2023
At the end of February 2022, the new much-promised Horizon game from producer Guerrilla Games would be released. After a successful first version of the…
Alexis VerschuerenSeptember 9, 2022
Absolut Vodka has for years a collaboration with Tomorrowland 2022. To reinforce this collaboration and to give their target group the opportunity to go to…
Alexis VerschuerenSeptember 9, 2022
Flying in to Dubai on 9 February 2021 was a little like arriving on Mars. On that day, the Emirates Mars Mission’s Hope Probe entered…
Alexis VerschuerenFebruary 12, 2021
Groove Jones (ad agency in Dallas) created for Modelo with their interactive Murals a socially relevant and interactive activation that transcends traditional marketing tactics. By…
Alexis VerschuerenFebruary 5, 2021
The Traffic Jam Whopper. Burger King used real-time data to detect the potential buyers in a traffic jam in order to offer them a Whopper…
Alexis VerschuerenSeptember 28, 2020
Instead of a traditional commercial break, viewers see a video ad that allows them to keep watching their favorite show while the promotion or product…
Alexis VerschuerenSeptember 12, 2020
