TV Commercial


By February 28, 2017 No Comments

This new ad by the German supermarket Edeka went viral last week. The daring video about a boy who dreams about flying is based on the story of Icarus. Tragically, he can’t do this because of his unhealthy lifestyle. The video got a a lot of mixed reactions on social media. People use the hashtag #issso to give their opinion: does the video promote healthy eating or is it more about fat-shaming?


Some people just made fun of it:

Alexis Verschueren

Making brand experiences that stick!