Gamma: Sexy Ladies

By November 14, 2013 No Comments

A TV commercial for D.I.Y. shop Gamma created a lot of fuss in Belgium. Their new commercial, with sexy “job” ladies, is meant to honor men’s day in Belgium, but a lot of women find it sexist. Gamma isn’t conscious of having done any wrong. “It’s a very fun way to highlight the action. Of course we wanted to stand out. But it’s meant to be funny”, according to Gamma. Decide for yourself and view the commercial here:

Alexis Verschueren

Making brand experiences that stick!

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