Activation

Honig – Live Eat

While food banks in the Netherlands are running dry because of the mass buying frenzy in supermarkets, Honig is coming to the aid of the families who are affected. The Heinz-owned food brand organized an online charity dinner that anybody can join from home. When joining the virtual dinner, attendees will be able to enjoy live concerts from the homes of famous Dutch artists. The goal of the campaign is to raise funds to be put towards food for families in the Netherlands who are having a hard time to make ends meet during this crisis.

Alexis Verschueren

Making brand experiences that stick!