IKEA: 25m2 Syria

By November 9, 2016 No Comments

IKEA made ’25 m2 of Syria’, an apartment which is not one of the ‘picture perfect’ homes that are usually on display, but a replica of a Syrian home. The installation was to promote Norway’s annual fundraising event ‘TV-akjsonen’. This year all donations went to the Red Cross, and people living in war and conflict. The iconic IKEA-posters and price tags told the story of how people live and how they could help. The appartement was important to get the public involved and to really understand were the help was going.

Alexis Verschueren

Making brand experiences that stick!