Ikea: Choose Color

By April 11, 2014 No Comments


IKEA’s latest campaign sees the furniture giant teaming up with DDB Brussels to bring some color and spring cheer to a grey Belgium with the help of special optical illusion billboards. From afar, the billboards appear to be solid colored signs with the IKEA logo and the tagline “Choose color.” When viewers come nearer, outlines of IKEA products from its spring collection magically appear. With spring beckoning, the campaign is a great way to get Belgians in the mood for refurbishing their homes.

Alexis Verschueren

Making brand experiences that stick!

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