Inspiration

Land Rover: The Sand At Red Wharf Bay

Land Rover Defender has gone back to the place where it all began to celebrate their iconic Defender. A unique 1km sand drawing at Red Wharf Bay in Anglesey, UK, marks the launch of three exclusive limited edition models and the beginning of an exciting new chapter in the Defender story. Creating the giant piece of temporary artwork at Red Wharf Bay required a fleet of six Land Rovers, each towing an agricultural 12-foot harrow to draw the unmistakable outline of the Defender in the sand. The vehicles chosen for the race against the Anglesey tides chart the evolution of the Defender from its introduction in 1948 to the present day.

Alexis Verschueren

Making brand experiences that stick!

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