Filmmaker and founder of iGNANT blog, Clemens Poloczek, produced an advertisement in collaboration with Beijing computer giant Lenovo for its ‘Yoga IdeaPad’. The ad features a woman going through the daily grind, but all we see of her face is its image reflected on the screen of the ‘Yoga IdeaPad’. The tablet accompanies her to the shower, for meals, and even to bed—perhaps a hint at our dependence on electronics?
