Leroy Merlin – Lesson for Good

Leroy Merlin with Lessons for Good changed the history of DIY lessons, making them useful to dozens of Italian NGO’s.
The idea was simple and impressive: moving from the store, the place where Leroy Merlin has always given lessons to clients on how taking care of their houses, to NGO’s places in bad conditions.
Turning unaware clients into volunteers, Leroy Merlin succeded in giving a new life to 50 NGO’s for abandoned children, schools, centres for the elderly and refugee.

Leroy Merlin Lesson for Good from Publicis Italy on Vimeo.

Alexis Verschueren

Making brand experiences that stick!