Lidle: Le Bon

By October 10, 2016 No Comments

The Nobel Prize Award dinner is one of the biggest dinners in the world. And last year, on the same night and on the same time, exactly the same dinner was created. Under the name “Le Bon” a whole replica of the Nobel Prize Award dinner was made and valued with 8.6. But who was behind this project? It was Lidl. Namely, because Lidl wanted to shed light on the quality of Lidl food in Sweden.

Alexis Verschueren

Making brand experiences that stick!