You'll never have to search on Airbnb anymore if you want to go to Sweden. Why? Because the entire country has been put on Airbnb.…
Alexis VerschuerenMay 25, 2017
With this campaign, Ikea is bringing a more realistic approach to banner advertising. As explained in this case study video, its "Perceptive Banner" ads acknowledge…
Alexis VerschuerenFebruary 7, 2017
IKEA weird products names are usually given us the occasion to laugh. Its Swedish agency is using the daily life problems in its campaigns: alternating…
Alexis VerschuerenJanuary 13, 2017
PEN is inviting voice agents and archives around the world to join this initiative. You can still sign up at www.buyavoiceforfreedom.com and PEN will put…
Alexis VerschuerenJanuary 9, 2017
Fotografiska, the Swedish Museum of Photography, had in the summer of 2016 the exhibiton "The Image of Garbo". To create awareness they didn't go to…
Alexis VerschuerenOctober 14, 2016
The Nobel Prize Award dinner is one of the biggest dinners in the world. And last year, on the same night and on the same…
Alexis VerschuerenOctober 10, 2016
Teens spend less time on housework now than ever. So Samsung set up a unique laundromat, featuring the Samsung Galaxy S7 and AddWash washing machine,…
Alexis VerschuerenJune 16, 2016
Visit Sweden wanted to wish Dutch singer Douwe Bob a lot of success at the 2016 Eurovision Song Contest in Stockholm with this XXL greeting…
Alexis VerschuerenMay 12, 2016
Sweden just became the first country in the world with its very own telephone number. "The Swedish Number," which you can call at +46 771…
Alexis VerschuerenApril 11, 2016
