Online

Ikea: Perceptive Banners

With this campaign, Ikea is bringing a more realistic approach to banner advertising. As explained in this case study video, its "Perceptive Banner" ads acknowledge…
February 7, 2017
Online

IKEA: Retail Therapy

IKEA weird products names are usually given us the occasion to laugh. Its Swedish agency is using the daily life problems in its campaigns: alternating…
January 13, 2017
Ambient

PEN: Buy a Voice

PEN is inviting voice agents and archives around the world to join this initiative. You can still sign up at www.buyavoiceforfreedom.com and PEN will put…
January 9, 2017
Ambient

Sweden: Phonenumber

Sweden just became the first country in the world with its very own telephone number. "The Swedish Number," which you can call at +46 771…
April 11, 2016