GPY&R Melbourne and JCDecaux have developed a new interactive billboard for The Lost Dogs’ Home that allows commuters waiting for a train to ‘play fetch’ with an energetic virtual pooch. Tags:AmbientAustraliaBillboardGPY&R MelbourneGPYRGuerrillablogInteractive BillboardJCDecauxLost Dog's HomeMelbourneNGOPlay FetchPublic InterestRaul&Rigel