Miss Fortune is the brain child of BMF and oOh! as part of the ongoing ‘You’re Better on Beef’ campaign that promotes the value of Beef in providing protein, iron and zinc. The digital homage to the famed-old Zoltar machines are tactically positioned in major Australian shopping centres, and use motion sensors to beckon passers-by to have a palm reading done. Unfortunately the news isn’t all good with the execution featuring over three dozen tongue-in-cheek fortunes ranging from “Unspeakable riches will come your way…from a Nigerian email account” to “The truth hurts my friend. Seek the advice of a pharmacist for a rash cream to soothe what words cannot”. oOh! Media converted its network of EXCITE screens into digital ‘fortune tellers’, with more than 40,000 shoppers already placing their palms on-screen to activate a crystal ball reading. As well as a live reading, the unlucky recipients also receive their (mis)fortune by phone or social platforms – with a cheeky reminder that with beef, you’ll be better prepared for what life throws at you.
