Meet Adam: If You’ve Got Balls

By August 28, 2015 No Comments

A couple of months ago a man in just his underwear was racing around Amsterdam in a bumping car. Now, it appeared to be a fire-activation of the new brand boxer shorts A-dam Underwear. This week, the brand is officially launched, with a viral video in which “Adam” introduces himself to the public. Just like the bumping car stunt, the online video is both brutal and quirky. Just like the bumper car action is also the online video brutal and quirky. The same goes for the pay-off of A-dam Underwear: “If you’ve got balls.” The video is made in collaboration with production company Big Shots and was directed by Alek Bruessin.

Alexis Verschueren

Making brand experiences that stick!

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