ActivationExperiential

MIVB – Rue Introuvable

By September 14, 2020 No Comments

A new street is emerging in Brussels today. Still unknown to the public, this street has a very specific feature: it cannot be found. On the occasion of Mobility Week and for the release of the new version of the STIB app, mortierbrigade has created an “Untraceable Street”. A secret place that offers exclusive musical and artistic activities and whose location can only be found by downloading the new STIB app. The Rue Introuvable is the place not to be missed during Mobility Week. On the program: ephemeral bar, pop-up shops, plant market and an exclusive musical event every day. But the Rue Introuvable is also an opportunity to once again show the urban side of STIB with the artist Wenc who designed the entire visual atmosphere of the place.

Alexis Verschueren

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