ActivationExperiential

Nike – Knitting Machine

By October 6, 2020 No Comments

As part of the half marathon in the city of Buenos Aires, Nike launched its product Flyknit Lunar 2. A woven with Lunarlon sole shoe. Therefore, they use the opportunity of the delivery of kits for the race, so users can experience the Flyknit technology live and direct. Knitting Machine consisted of a loom, powered by the energy of the runners. Each participant could get on a treadmill, that run on it, moving a number of threads woven belt 21K medals. In this way, the runners helped generate its own reward, doing what they love most: running.

Alexis Verschueren

Making brand experiences that stick!