Seefeld or Seefeld?!

By November 28, 2016 No Comments

The Austrian winter sports resort of Seefeld got the audience laughing last week on his hand with the message that a truck driver had made a mistake in his final destination. The man had to deliver a snowplow to the village in Tirol, but made a typo on his navigation system. Because of that he arrived 800 kilometres northward in between German brick houses instead of on snow-covered slopes. He was driven to the German village Seefeld instead of Seefeld near Austrian Tirol. The media soon covered this amusing story. However, they were all found in the grind, because it turned out to be a PR stunt!

Schermafbeelding 2016-11-28 om 14.11.57

Alexis Verschueren

Making brand experiences that stick!