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Snickers: Retouchers gets Confused

By February 18, 2016 No Comments

The front cover of Sports Illustrated’s Swimsuit Issue featured some top models in the past like Kate Upton, Hanna Davis, Irina Shayk, Bar Refaeli, and Brooklyn Decker. This year, the cover was given to plus-size model Ashley Graham, mixed martial arts fighter Ronda Rousey and model Hailey Clauson. But the backcover is a hit as well featuring an absurd send-up of the process of airbrushing, courtesy of Snickers. The ad is made by BBDO New York and shows a model who’s been intentionally Photoshopped with some major fails. Such as that hand on her shoulder, her belly button between her breasts and some other funny stuff. Genious link to their “You’re not you when you’re hungry”-campaign.

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Alexis Verschueren

Making brand experiences that stick!

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