AmbientGuerrilla Stunts

Spotify: The music speeds up when you speed up

In PerĂº, seventy percent of car accidents happen because people are driving too fast. People don’t realize that they are speeding. Spotify decided to fight speeding by making people more aware that they’re doing it by presenting Music Signs. This means that app speeds the music you’re listening up when you speed up, making is as fast as you are going. It also shows an alert. The more you speed, the less songs you’ll enjoy.

Alexis Verschueren

Making brand experiences that stick!