With this campaign, Ikea is bringing a more realistic approach to banner advertising. As explained in this case study video, its "Perceptive Banner" ads acknowledge…
Alexis VerschuerenFebruary 7, 2017
Ikea sets up a kitchen in the jungle with monkeys just to see what will happen.
Alexis VerschuerenJuly 15, 2015
Billa, a retail store in Romania created the first Social Catalogue - a catalogue in which Billa Facebook users decided the discount value of the…
Alexis VerschuerenJuly 9, 2015
Marks & Spencer has launched a new campaign for Easter showcasing its wide range of luxury chocolate rabbits and eggs.
Alexis VerschuerenApril 3, 2015
Retail chain Edeka composed Christmas songs with check out registers in Germany.
Alexis VerschuerenDecember 12, 2014
Åkestam Holst Stockholm created a secret supper club by building a METOD kitchen in a private apartment and invited food bloggers, journalists and IKEA fans.…
Alexis VerschuerenDecember 1, 2014
Supermarkets Carulla needed to communicate in a different way and with a very limited budget, that several of their stores have 24 hour service. They…
Alexis VerschuerenNovember 24, 2014
With well over two-thirds of Britons claiming image insecurity and self-doubt, IKEA have today announced the launch of the ‘Motivational Mirror’ – bestowing personalised compliments…
Alexis VerschuerenOctober 8, 2014
The latest “Should’ve Gone to Specsavers” ad features a short-sighted aerobics instructor, who arrives at the local community center to teach a workout session. Unfortunately…
Alexis VerschuerenNovember 4, 2013
