AmbientGuerrilla Stunts

The Borough Market’s: The Real Apple Store

By November 19, 2014 No Comments

To celebrate its 1.000th anniversary, London’s Borough Market installed ‘The Real Apple Store’, a set-up inspired by tech giant Apple’s iconic stores, that showcased 1,000 different kinds of real apples. The Borough Market’s usual apple display was transformed into an white-walled ‘Apple’ store that literally stocked real apples, such as “the world’s oldest known apple, Court Pendu Plat” and unique varieties like the “unattractive Knobby Russet”.

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Alexis Verschueren

Making brand experiences that stick!

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