2016 has been a tough year for Chicago, with violent crime up in the city, despite national trends in the opposite direction. No neighborhood is hit as hard by that violence as West Garfield Park, where Off The Street Club operates, providing “safety, education and encouragement to 3,000 children growing up in Chicago’s most violent neighborhood.”
To promote the charitable organization, Energy BBDO took an actual bullet hole from one of the club’s bulletproof windows and transplanted it. It will be displayed as part of a larger “Hope Is Tougher” campaign at Tribune Tower, alongside famous building fragments through October 25.
