The Cash Court

What an awesome world would it be if money would just drop out of the sky? The New York Lottery made this fantasy reality. The lottery did a stunt in New York using a basketball hoop: every time someone dropped a ball through the hoop, money came out. The amount of money that came out of the hoop depended on how hard the move was. This stunt was organized in order to promote the new app Champions of Cash 3D.

Alexis Verschueren

Making brand experiences that stick!