Electric cars need charging. Apparently, humans do too.
To promote its electric EX60, Volvo turned London’s Outernet into a giant recharging station. But instead of plugging in cars, they invited people to recharge themselves.
Together with creative agency Grey London, Volvo created a rainforest-inspired escape in the middle of the city. Complete with calming nature sounds, relaxing scents and guided meditation, visitors could take a break from London’s everyday chaos.
A clever way to connect electric driving with personal wellbeing, turning a busy urban space into a moment of peace.
Because sometimes, the battery that needs charging isn’t in your car.
Brand: Volvo
Creative Agency: Grey London
Location: Outernet London
