Ambient

Warner Bros Pictures / Batman vs Superman: Bus Shelter

By April 7, 2016 No Comments

For the release of the movie Batman vs Superman, AFA JCDecaux Denmark launched an interactive campaign in the city center of Copenhagen. JCDecaux built a giant Batman and a giant Superman on top of a bus shelter and installed digital panels that turned commuters into their favorite superhero. They could also share their selfies via e-mail or on Social Media.

Raúl&Rigel

Guerrillablog shares selected campaigns for inspiration, commentary and discussion. All rights to featured third-party materials remain with their respective owners. We make reasonable efforts to identify and credit the relevant creators and rights holders. Inclusion does not imply any affiliation, endorsement or ownership by Guerrillablog. If you believe any material infringes your rights or carries incomplete or incorrect credits, please contact us through our contact page, identifying the relevant post and your rights in the material. We will review your request promptly and take appropriate action, including correcting credits or removing material where warranted.