Warner Bros Pictures / Batman vs Superman: Bus Shelter

For the release of the movie Batman vs Superman, AFA JCDecaux Denmark launched an interactive campaign in the city center of Copenhagen. JCDecaux built a giant Batman and a giant Superman on top of a bus shelter and installed digital panels that turned commuters into their favorite superhero. They could also share their selfies via e-mail or on Social Media.

Alexis Verschueren

Making brand experiences that stick!