The project’s aim was to inspire young people to stop using their phones whilst riding a bike. Together with rapper Snelle, Wefilm and Interpolis created a song, video clip, online documentaries and the PhoNo app, inspiring young people to better understand the risks of phone use on a bike. The song ‘Smoorverliefd’ became a number 1 hit and the video was viewed more than a million times via YouTube and Instagram. The campaign has recently won the Grand Prix at the Dutch ADCN awards, the award for the most creative project of the year. Next to the Grand Prix, the project has won Gold (Advertising – social/influencer), two Silver Lamps (entertainment and PR), and two Bronze Lamps (music and impact), as well as the ADCN Members Award (also Gold).
