Ambient Experiential Guerrilla Stunts

Medalla Light – Sounds from home

By Raúl&Rigel November 22, 2021 No Comments

The campaign, created by DDB Latina Puerto Rico, gave Puerto Ricans an unexpected piece of home. The sound of the coqui, a small frog native to Puerto Rico, is a cherished sound for Puerto Ricans. Medalla Light surprised Puerto Ricans across the U.S. by recreating the sound on grocery store shelves.

Raúl&Rigel

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