AmbientExperientialGuerrilla Stunts

Medalla Light – Sounds from home

By November 22, 2021 No Comments

The campaign, created by DDB Latina Puerto Rico, gave Puerto Ricans an unexpected piece of home. The sound of the coqui, a small frog native to Puerto Rico, is a cherished sound for Puerto Ricans. Medalla Light surprised Puerto Ricans across the U.S. by recreating the sound on grocery store shelves.

Alexis Verschueren

Making brand experiences that stick!