When major fashion brand Forever 21 launched a new flagship store in Times Square in New York City, they wanted to make a huge impact with an interactive billboard. Space150, which is more of a digital agency than a true guerrilla-marketing agency, turned towards augmented reality to make the billboard interact with the crowd. Models in the billboard would pick up individuals or snap shots. The campaign was so successful that the city requested the billboard camera be shifted so that the crowd wouldn’t clog up the streets. The campaign was also the People’s Voice Winner for a Webby Award.
