“Dear Mr Blatter, for a peaceful sleep and a really, really strong backbone.”
Ambient action set in scene at the FIFA congress in Zurich on friday the 29th of May. Havas Worldwide pulled out all the stops to hand over a mattress manufactured by the highly profiled Swiss company Riposa to Sepp Blatter. The gift was accompanied by a personal greeting that drew attention to developing a strong backbone. The Matress with headline was also published on the same day in Swiss newspapers.
