Street Guerrilla

Emirates Airlines: Plane Backwards

Roland Garros, one of the best know tennis tournaments is currently being played in Paris. With names such as Federer, Djokovic, Murray and Serena Williams, a pleasure for the eye of sport fans. But then something strange happened. TV viewers saw the shade of a plane flying over, backwards. The twitter storm started and lots of people did not know how that could possibly happen. Afterwards it became clear that it was an advertising stunt by Emirates Airlines.

plane

Alexis Verschueren

Making brand experiences that stick!

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