October is Breast Cancer Awareness Month, and many organizations are rolling out creative campaigns to raise awareness and support for the disease. Especially, Havas Chicago stood out for its bold and showstopping approach—a Plexiglass room filled with 3-foot-tall latex boob balloons. On their windows they sticked with pink capital letters ‘BOOBS’ and invites pedestrians to play with ‘the boobs’ and check ‘their own’ in a campaign for #CheckYoSelf. For each use of the hashtag, the ad agency will donate to FAB-U-WISH and The Pink Agenda.
