Adidas: New Adidas Kit

Frank de Boer and his Ajax players were taken for a hilarious ride when kit manufacturers Adidas came in to run a few ‘ideas’ past them for next season’s new kit. However, neither De Boer, nor players Siem de Jong, Daley Blind or Jasper Cillessen were particularly impressed with the tulip or lion designs supplied by the actor playing an Adidas representative. Manager De Boer huffed and puffed quite politely through the process before revealing his fear that the lion shirt may mean opponents would not take his side seriously. Luckily the stunt was soon revealed as one big joke, much to the relief of all concerned. See the fantastic prank below:

Alexis Verschueren

Making brand experiences that stick!

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