Customers around the globe will soon notice something different at McDonald’s. Starting next Monday, the brand will change the look of its iconic red French fry packaging globally with bold, new artwork to celebrate the upcoming FIFA World Cup™ in Brasil. In addition, the new fry boxes will be the key to “unlocking” a new Augmented Reality (AR) app that will reward customers with an engaging, virtual trick-shot challenge. To promote the app, McDonald’s created this beautiful commercial:

Alexis Verschueren

Making brand experiences that stick!

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