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Albert Heijn – Escape Kitchen

By November 14, 2018 26 Comments

How do you get millennials to cook? A regular cooking show just won’t cut it. That is why Dutch supermarket Albert Heijn introduces the most thrilling cooking show on the Internet: Escape Kitchen. This culinary escape room features foody puzzles, a laser-protected chamber and crafty Albert Heijn-inspired components. For instance, the exit is locked with the brands’ quintessential shopping cart locks. Each episode a different team of friends puzzle, chop and prepare a new tasty dish against the clock in a contest to escape the fastest.

Alexis Verschueren

Alexis Verschueren

Creative Partner/Owner Raúl&Rigel, a Live Brand Experience Advertising Agency. What interests me the most is finding new trails in unconventional brand experiences. Creating live interactive brand experiences by thinking, listening, co-experiencing, feeling, talking, energizing, supporting, embracing and connecting with people of different backgrounds. Specialties: Disruptive thinking I Live Brand Experience mkt I Guerrilla mkt I New Technology mkt


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